Are you best served as a customer or a client?
First, what’s the difference between a customer and a client? A customer is a person who purchases goods or services, while a client seeks the advice of professionals, as well as the services, often on a more ongoing basis. Here are some points to help you make a decision when choosing to work with a real estate professional.
You may be best served as a CUSTOMER when:
- You are familiar with real estate practices & procedures and/or business in general
- You only need exposure to the market
- You prefer to do much of the work yourself
- You are capable of analyzing the property and legal forms (or can engage the services of someone who can)
- You know how to structure an offer
- You are capable of negotiating for yourself
Real estate licensees may work with a customer, but not for a customer.
You may be best served as a CLIENT when:
- You are a more sophisticated buyer, needing more personalized attention
- You are inexperienced in real estate purchases and /or business in general
- You need help negotiating
- You have limited funds, restricted terms or types of financing
- You rely heavily on input from the salesperson (“what would you suggest I do?”)
- You would prefer NOT to disclose confidential information to an agent who is representing another party
- You are a very cautious, analytical buyer
- You wish to keep your identity confidential
- Real estate agents work for their client. (All real estate licensees in Wisconsin are required to present a mandatory disclosure to clients & customers)