Why Work With A Real Estate Professional

Are you best served as a customer or a client?

First, what’s the difference between a customer and a client? A customer is a person who purchases goods or services, while a client seeks the advice of professionals, as well as the services, often on a more ongoing basis. Here are some points to help you make a decision when choosing to work with a real estate professional.

You may be best served as a CUSTOMER when:

• You are familiar with real estate practices & procedures and/or business in general
• You only need exposure to the market
• You prefer to do much of the work yourself
• You are capable of analyzing the property and legal forms (or can engage the services of someone who can)
• You know how to structure an offer
• You are capable of negotiating for yourself

Real estate licensees may work with a customer, but not for a customer.

You may be best served as a CLIENT when:

• You are a more sophisticated buyer, needing more personalized attention
• You are inexperienced in real estate purchases and /or business in general
• You need help negotiating
• You have limited funds, restricted terms or types of financing
• You rely heavily on input from the salesperson (“what would you suggest I do?”)
• You would prefer NOT to disclose confidential information to an agent who is representing another party
• You are a very cautious, analytical buyer
• You wish to keep your identity confidential
• Real estate agents work for their client. (All real estate licensees in Wisconsin are required to present a mandatory disclosure to clients & customers)